When it comes to the success of your company, there is no doubt that you have the best interests in mind; however, knowing exactly how to best use your time to increase your success can be difficult. For small businesses, word of mouth is one of the best ways to spread awareness for your company, and networking is one of the best ways to do it! When you network, remember that you are building a support system that will increase the success of your company both now AND in the future!
One of the most important tips to networking well in a world that is filled with technology is to remember all facets of networking possibilities. This means that you should work on networking both online and in person. By building personal, face-to-face, and online relationships with other small businesses and professionals, you will be more approachable, and your associates will have multiple ways to contact you.
The second important tip to good networking is to approach networking as an interesting (and interested) human being, not as a sales person. By following this rule, you will be compelling without applying uncomfortable pressure, and you will be perceived as worthwhile as you listen to the other interesting human beings you interact with.
And a third great tip is to follow up on your networking prospects. Once you have given out your information and received theirs, make contact. Bring up interesting topics they addressed and show your new associates that you were paying attention and have something to offer!
By following these few pieces of advice, you will be able to increase your network and improve the future of your company.